Mia's Media Blog

Riptide Music Video Analysis  Genre and Audience: Research and summarise the indie genre: conventions, influences, audience  and key artists. Conventions Indie music has many different conventions, with the setting being one. The setting of the indie genre generally are shot in quite low budget locations which are easily accessible. They are kept this simple so that we can focus more on the actual artist and performance Indie styles of music also use a retro style of filming through the use of their costumes and makeup, with this being the only factor in determining who the different characters are in the video  Props are used so they can make the music video look more realistic, for example an indie pop genre would use instruments   Influences the indie genre usually has very simple melody and instrumentation, and is almost always influenced by folk and country music  usually features a ukulele, piano or violin in the video  Audience the indie genre i...

Dream-Dizzee Rascal Narrative: What is the main narrative and message of the song, and how is this added to or altered by the visual elements of the video (e.g. lighting and colour ,camera framing)and the techniques used? The main narrative and message of this song is basically like an autobiography, as it discusses his life story and how he managed to start his career. Even though this is the main and obvious narrative we are shown, there is actually a much deeper meaning that shows how people of different races and ethnic/cultural minorities are being represented. This narrative could be seen as showing how society is treating these people, which is shown through police brutality and the traditional middle-class woman that is controlling the world that Dizzee is performing in. This negative undertone however is subverted by the mostly warm lighting and colours that are used throughout. The video not only uses children's toys and puppets, but it also uses pastel colours ...

How is the UK represented? During this advert, the UK is represented quite negatively, even though we are only shown around one second of the UK at the beginning of the advert. During this small scene, we are already introduced to a number of things, including who the target audience of the advert is (middle-class people) and also giving us the message (from the sound bridge introduced) that we complain about things that people around the world would sometimes wish for, shown through the rain followed by the images of a setting that is in drought. This shows that even though the UK is represented negatively by the scene we are shown, that the UK isn't as bad compared to other situations, even though the situation in Africa is shown as quite positive for what the advert is meant to be about. Who is the target audience? How can you tell? The target audience looks to be a middle-class audience, which is shown through the beginning scene of what we presume to be the UK. In this sc...

General Conventions The charity advert does follow some of the generic conventions that a charity advert usually displays. Throughout the advert, the main character commonly uses an indirect mode of address, never looking at the camera unless it's incidentally in the position she's looking at. However, at the end of the video, after her mother asks her to 'make a wish', she looks directly into the camera, as if she is wishing that the audience will be able to donate to the charity. The purpose of this is to make the charity appeal to the audience using empathy and guilt to relate to the audience, as the girl in this advert is from a 'white middle-class background'. The advert also uses binary oppositions from the beginning of the advert and the end, as it displays a clear difference that a year can make.  Use of Camera and Editing   The advert uses camera shots and editing to create the narrative that this type of situation could happen to anyone. Throughout th...