Mia's Media Blog

Radio Industry - Initial Research Radio 1 Target Audience: The target audience for Radio 1 listeners is people between the ages of 15 - 29, as it provides listeners with a distinctive mix of contemporary music and spoken word genres that will fit their interests.  Music Genres:   At night, Radio 1 provides alternative genres including electronica, hip hop, dance and indie, and during the day usually shuffles the most popular contemporary music of the time in order to appeal to their target demographic  Spoken Word Genres: Includes documentaries on different music artists and genres, for example what it's like being an artist during the pandemic and 'The tracks that shaped drum and bass'. Radio 1 also includes podcasts like 'Di's Salon' that provide aspects of comedy Radio 3 Target Audience: Significantly weighted towards the older age range. The average age of listeners in terms of reach is 57 years old, but in terms of hours it's 61 years old. This suggest ...

Radio Industry Research Differences between Podcasts and Radio Broadcasting: Schedule Vs On Demand: Radio: You have to stick to a clear schedule as you're only on for a set amount of time per day Have to communicate the schedule to your audience so they can listen to the full broadcast May need to reintroduce yourself, the topic being discussed or the show that's on if they tune in halfway through  Podcasts: Audiences are able to watch it whenever they want, as they can start at the beginning and start and stop the podcast when they want to  Your audiences have a lot more control when it comes to what and when they watch their product Still follow a schedule, however audiences don't have to listen to it when it comes out  Mass Appeal Vs Niche: Radio: Tend to appeal to larger audiences - play more popular music so more people can relate to it  Even if you're appealing to a large audience, it may be hard to actually reach them and capture their attention Podcasts: Some...

Kiss of The Vampire Analysis Product Context: Was intended to be the sequel to the 1958 film Dracula, however the film's script makes no reference to stoker's character, perhaps to distance itself from any comparisons between the both  In addition to this film, Hammer had other hits in the horror/monster movie genre, including 'The Mummy' and 'Frankenstein'  Media Language Cultural Context: The audience in the 1960's, we would assume, would be familiar with the codes and conventions of 'monster movie' posters, eg it's composition, fonts and representations of the monster and its (usually female) victims Codes and Conventions: The serif font creates connotations linked to the vampire film genre with it's wooden styling - maybe references the coffin that the vampire lays in or the stake used to kill the vampire  The painted main image is conventional of the films of the period - links to the poster of Christopher Lee's 'Dracula' T...

Black Panther Context Production and Distribution: Franchise Ownership- Disney is an international conglomerate (multi-industry company) Horizontal Integration- a media company's ownership of several businesses of the same chain Vertical Integration- when a media company owns different businesses in the same chain of product and distribution   Online - Sky and other channels ( also owned by Disney ) Cinema - probably also owned by Disney Marketing The marketing budget was $160 million on top of the $200 million film budget the movie was given They bought out a spot in the 2018 Super bowl commercial which is the most expensive advertising spot to buy out to promote their film   They also marketed it through trailers posters and advertisements with other companies in order to promote the film and subsequent merchandise to go along with it (multi-brand tie-ins). The multi brand tie-ins were with Hasbro and Lexus   360 advertising (a complex campaign that cover...

I, Daniel Blake Analysis Ken Loach English independent film maker Films are quite critical of social and political contexts, with issues raised in his films such as poverty, homelessness and Labour rights. His films are always set in the Uk as it fits in with the social themes of the films  He's won many awards throughout his film career, including the Special Jury Prize at the 1990's Cannes Film Festival and the Felix award for the best European film in 1992   Who are the stars of I, Daniel Blake? Usually indie films don't have any main stars to show in their film, and this film is the same. The stars of the film don't have any previous experience in film acting and aren't well known. The main male character of the film (Dave John) is an English comedian, writer and actor, however he isn't well known in the acting community so that's why he was used in this indie film. The main female character (Hayley Squires) is an English playwright and actor.  Is the fi...