Radio Industry - Initial Research

Radio Industry - Initial Research

Radio 1

  • Target Audience:
    • The target audience for Radio 1 listeners is people between the ages of 15 - 29, as it provides listeners with a distinctive mix of contemporary music and spoken word genres that will fit their interests. 
  • Music Genres: 
    • At night, Radio 1 provides alternative genres including electronica, hip hop, dance and indie, and during the day usually shuffles the most popular contemporary music of the time in order to appeal to their target demographic 
  • Spoken Word Genres:
    • Includes documentaries on different music artists and genres, for example what it's like being an artist during the pandemic and 'The tracks that shaped drum and bass'.
    • Radio 1 also includes podcasts like 'Di's Salon' that provide aspects of comedy

Radio 3

  • Target Audience:
    • Significantly weighted towards the older age range. The average age of listeners in terms of reach is 57 years old, but in terms of hours it's 61 years old. This suggest that the older the listener is, the longer that they listen to the Radio. This means that the audience for channel 3 is significantly older than for Radio 1. 
  • Music Genres:
    • Commonly centers on classical music and opera, however other genres sometimes feature in the broadcast including jazz, world music, drama, culture and the arts. 
  • Spoken Word Genres:
    • Radio 3 include spoken word genres about music genres mainly but also include other topics that the listeners may want to tune into, for example dramatic real life topics and situations that people have found themselves in
    • An example of a spoken word genre in this ways to experience classical music, which fits into the music genres broadcasted for Radio 3. Another includes 'Postcards from Composers'

Radio 4:

  • Target Audience:
    • The target audience for Radio 4 is between 34-51 years old, with the average listener being 56 years old. The demographic that Radio 4 gears towards is A, B and C1 (known as replenishers) 
  • Music Genres:
    • It doesn't operate in the same way that Radio 1 and Radio 3 do, as it's viewed as a speech only radio station
    • There are some music focused programmes on Radio 4 such as desert island discs, however in every day programming they only use small music clips
  • Spoken Word Genres:
    • Spoken word genres are important to Radio 4 as it's viewed as a speech-only radio platform, not focusing on playing music
    • Spoken word broadcasts include news, drama, comedy, science and history. 

Comments

Post a Comment

Popular posts from this blog

Analysis - Dance For You (Mia) and Me, Myself and I (Devonte)

Dance for You and Me, Myself and I  In the music video Me, Myself and I by Beyonce the video focuses on Beyonce's independence and self-reliability as she faces relationship conflict and decides to take control then leave. The start of the video she says "ladies if you feel me help me sing it out" encouraging women to be confident, referencing how the song is surrounding an issue females mainly struggle with and it's a relatable  situation. The video is mostly self- centered  highlighting her independence and a representation of her personality, Beyonce's glamorous  clothing signifies her fashion that she uses as a reference of self-love and self-worth she has now found and accepted, the lyrics "me, myself and I, that's all I got in the end that's what I found out and there ain't no need to cry I took a vow that from now on imma be my own best friend " perhaps suggesting she has been let down or betrayed which has led to her becoming self- ce...
Read more

Black Panther Overview

Black Panther Overview Why is Black Panther defined as a mainstream film? Is the film a part of an ongoing franchise with links to other media products and therefore a large pre-existing audience? The film Black Panther exists as a part of the Marvel Universe, so it's part of a well known ongoing franchise that most, if not all, people already know exists, so the film will already be popular with people who know that franchise as they have a good reputation. This means that the film will be able to be marketed a lot easier with the Marvel branding behind it, as people will pay more attention towards the product because it already has a large pre-existing audience.  Narrative Structure: Is the film linear and does it have a clear and upbeat ending? any room for a sequel? The film film follows a linear structure throughout, and ends on a clear and upbeat ending, as this is how most mainstream films end if they're are planning on making a sequel to it. This ending to the film doe...
Read more

Kiss of the Vampire Analysis

Kiss of The Vampire Analysis Product Context: Was intended to be the sequel to the 1958 film Dracula, however the film's script makes no reference to stoker's character, perhaps to distance itself from any comparisons between the both  In addition to this film, Hammer had other hits in the horror/monster movie genre, including 'The Mummy' and 'Frankenstein'  Media Language Cultural Context: The audience in the 1960's, we would assume, would be familiar with the codes and conventions of 'monster movie' posters, eg it's composition, fonts and representations of the monster and its (usually female) victims Codes and Conventions: The serif font creates connotations linked to the vampire film genre with it's wooden styling - maybe references the coffin that the vampire lays in or the stake used to kill the vampire  The painted main image is conventional of the films of the period - links to the poster of Christopher Lee's 'Dracula' T...
Read more